Sneaker Air Jordan 1 Custom Hasil Kolab Mercedes-Benz x Elijah Rutland, Mewah dan Klasik

Kunta Bayu Waskita

Editor:

  • Sepatu kets unik ini menampilkan logo bintang Mercedes-Benz warna putih yang dicap pada toebox.
  • Ditambah aksen perak dan hitam airbrush agar sesuai dengan warna khas perusahaan.
  • Dalam proyek ini Rutland menggunakan nama samaran online Fix My Sole.

SKOR.id – Mercedes-Benz kali pertama merambah ke segmen streetwear pada 2021 lalu. Automaker asal Jerman itu awalnya bermitra dengan perusahaan skateboard, Palace.

Kolaborasi keduanya menghasilkan produk lini kemeja yang terinspirasi mobil AMG Black Series.

Selain itu, juga dengan desainer pakaian Heron Preston, mereka membuat merchandise yang terinspirasi dari airbag.

Brand mewah Maybach bahkan sempat merilis mobil konsep yang dibuat bersama mendiang perancang busana dan desain sneaker, Virgil Abloh.

Proyek kolaborasi Mercedes dengan produk lain tidak berhenti sampai di situ. Februari 2022, Mercedes berkolaborasi dengan seniman dan customizer sneaker, Elijah Rutland.

Dalam proyek ini Rutland menggunakan nama samaran online Fix My Sole. Keduanya memproduksi sepasang sneaker Nike Jordan Air 1 custom.

Target yang dibidik adalah para pemilik Mercy. Sepatu kets unik ini menampilkan logo bintang Mercedes-Benz warna putih yang dicap pada toebox.

Ditambah aksen perak dan hitam airbrush agar sesuai dengan warna khas perusahaan.

Mercedes mengunggah dua video di kanal media sosial mereka, yang memperlihatkan Rutland sedang bekerja untuk proyek tersebut, termasuk klip di bawah ini:

"Saya menerima panggilan telepon beberapa pekan lalu dari Mercedes-Benz," kata Rutland, dalam salah satu video yang diunggah ke akun Instagram Mercedes-Benz USA.

"Mereka memberi tahu saya bahwa mereka punya proyek sepatu custom, dan ingin saya menjadi bagian dari hal tersebut," Rutland menambahkan.

"Saya selalu menganggap Mercedes-Benz sebagai brand mewah nan klasik. Jadi saya benar-benar ingin menangkap esensi dan estetika mobil tertentu, seperti C-Class dan A-Class.”

Perlu dicatat bahwa ini bukanlah kolaborasi resmi antara Mercedes-Benz dan brand Jordan, jadi Anda tidak akan bisa membelinya di toko mana pun.

Tapi, kendati dua merek ini tidak pernah secara resmi berkolaborasi dalam proyek sepatu kets, ada sepasang model Jordan 1 di masa lalu yang memberi tribute kepada Mercedes.

Air Jordan 1 "All Star 2021", yang menjalani debutnya dalam desain mid dan low-top, menampilkan panel serat karbon palsu dan logo Jumpman melingkar pada bagian lidah.

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Source: MercedesMotor1.com

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