Reebok dan Cam Hicks Ungkap Kolaborasi Sneaker yang Telah Lama Ditunggu

Kunta Bayu Waskita

Editor: Kunta Bayu Waskita

Kolaborasi Reebok x Cam Hicks Rilis sneaker Reebok BB4000 II (Hendy Andika/Skor.id).
Kolaborasi sneaker Cam Hicks x Reebok BB4000 II (Hendy Andika/Skor.id).

SKOR.idReebok baru-baru ini mengumumkan kolaborasi sneaker dengan Cam Hicks, seorang creative director asal Virginia, Amerika Serikat.

Kolaborasi tersebut telah lama ditunggu-tunggu oleh para penggemarnya. 

Merek apparel olahraga asal Boston tersebut dan Cam Hicks telah bekerja sama untuk menata ulang sepatu basket lifestyle BB4000 II yang ikonik dari Reebok.

Reebok BB4000 II versi Hicks sangat terinspirasi oleh orang-orang yang dicintainya. 

“Ini mungkin terdengar klise, tapi keluargalah yang menjadi inspirasi pendorong kolaborasi pada Reebok BB4000 II ini,” kata Hicks dalam siaran persnya. 

“Setelah itu, saya ingin sepatu basket klasik ini memberikan semangat dalam hidup saya sebelum melakukan semua upaya kreatif,” ia menambahkan.

Sneaker ini merupakan kombinasi gaya pribadi Hicks dan tampilan khas Reebok

Reebok x Cam Hicks menampilkan jalur warna kapur, oranye, dan biru kehijauan. Itu juga merupakan sebuah penghormatan untuk masa lalu Hicks. 

Selain itu, sepatu ini dilengkapi bagian atas dan lidah kulit premium dengan detail suede.

“Hicks” tercetak pada bagian tumit, dengan pesan bertuliskan “Act like you been there before”  (bertindak seperti Anda pernah berada di sana sebelumnya) ditampilkan pada bagian dalam pergelangan kaki.

“Dalam hal sepatu, bahan sangatlah penting. Dan kemudian saya harus memberitahukan dari mana asalnya,” ia menambahkan.

“Tentu saja, menambahkan logo besar pada bagian tumit dan tulisan ‘Reebok by Cam Hicks’ pada bagian lidah, berdiri di atas desain, membuat saya bangga dengan merek tersebut.”

Hicks juga menjelaskan alasan kemitraan ini penting baginya. “Sejujurnya, ini lebih daripada sekadar sepatu kets,” kata Hicks. 

Reebok mengambil kesempatan kepada saya dan memberikan saya banyak kebebasan dalam alur cerita dan pemasaran.” 

“Mereka mengizinkan saya berbagi berbagai hal dari sudut pandang saya, yang sejujurnya jarang terjadi dalam hubungan antara desainer dan perusahaan besar.” 

“Saya sangat mengapresiasi hal tersebut dan menurut saya hal ini membantu menciptakan produk yang lebih mendalam,” Hicks menuturkan.

Kolaborasi sepatu kets Hicks x Reebok BB4000 II sudah dirilis pertama kali melalui hicks.fm pada Rabu (27/3/2024) lalu.

Kemudian, setelah itu akan dirilis secara global pada 5 April 2024 mendatang melalui reebok.com dan pengecer sepatu terpilih.

Source: footwearnews.com

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