Jayson Tatum Curi Perhatian dengan Jordan Tatum 1 ‘Denim’

Tri Cahyo Nugroho

Editor: Tri Cahyo Nugroho

Jordan Tatum 1 "Denim", jalur warna baru signature shoes Jayson Tatum akan dipasarkan pada Agustus 2023. (Dede Mauladi/Skor.id)
Jordan Tatum 1 "Denim", jalur warna baru signature shoes Jayson Tatum akan dipasarkan pada Agustus 2023. (Dede Mauladi/Skor.id)

SKOR.id – Bintang Boston Celtics Jayson Tatum terlihat sudah mengenakan Jordan Tatum 1 “Denim” pada NBA Summer League 2023 yang digelar di Thomas & Mack Center dan Cox Pavilion, Las Vegas, sejak 7 Juli lalu (berakhir 17 Juli).

Jalur warna yang akan datang dari sepatu basket khas (signature shoes) Tatum tersebut memberi penghormatan kepada gaya pra-pertandingan pemain. 

Sepatu yang sudah lama dinantikan sneakerhead ini menggabungkan palet warna yang mencakup biru batu, merah universitas, angkatan laut mistis, debu foton, dan kuning gandum.

Konstruksi bagian atas Jordan Tatum 1 “Denim” memakai bahan jaring yang direkayasa, yang tidak hanya membuat sepatu memiliki kemampuan bernapas tambahan namun juga ringan. Aksen denim wash menonjolkan lubang tali TPU (Thermoplastic Polyurethane), kerah, dan overlay tumit.

Branding “JT” Tatum muncul di lidah sementara moniker Jumpman terlihat berwarna merah di pergelangan kaki bagian samping. 

Jordan Tatum 1 “Denim” juga masih ringan karena selain memakai outsole berbahan karet busa juga rangka bermaterial TPU. 

Adapun unit Zoom Air di bagian depan kaki membantu menyuplai energi si pemakai tanpa mengurangi feel di lapangan. Zoom Air ini juga membantu bagian bawah kaki untuk bantalan optimal di lapangan.

Jordan Tatum 1 “Denim” akan mulai dipasarkan di sejumlah retailer terpilih dan Nike mulai 10 Agustus 2023 nanti dengan harga 120 dolar AS (sekira Rp1,824 juta) untuk pasar Amerika Utara. 

Jordan Tatum 1 merupakan signature shoes pertama sepanjang karier profesional Jayson Tatum. Sepatu khas forward Boston Celtics itu kali pertama dijual ke publik pada 7 April 2023 lalu. 

“Saya ingin orang merasa mereka dapat terhubung dengan saya. Saya ingat saat masih kecil, berjalan ke toko, dan mencari sepatu khas dari pemain favorit saya,” kata Tatum, saat itu. 

“Saat saya melihat sepatu atau memakainya, saya merasa seperti selaras dan lebih dekat dengan mereka. Jadi, saya ingin sepatu ini menjadi jembatan antara saya dan penggemar untuk mendekatkan kami.” 

Jordan Tatum 1 langsung dirilis dalam empat jalur warna saat kali pertama muncul: “Zoo” (terinspirasi tempat favorit putranya Deuce, kebun binatang), “St. Louis” (warna retro kaus tim bisbol daerah asalnya), “Pink Lemonade” (dari minuman favoritnya), dan “Barbershop” (makin percaya diri usai memangkas rambut). 

“Denim” akan menjadi jalur warna keenam Jordan Tatum 1 karena pada sebelumnya, pada 15 Juli 2023, Jordan Brand akan lebih dulu melansir “Old School”. 

 

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