Inter Milan x Moncler, Kolaborasi Brand Mewah yang Bikin Nike Marah-marah

Aditya Fahmi Nurwahid

Editor:

  • Brand fashion Moncler menggandeng klub Liga Italia Inter Milan pada tahun 2022.
  • Kerjasama Moncler dan Inter Milan menjadi perayaan atas anniversary 70 tahun brand fashion mewah tersebut.
  • Kini, Moncler x Inter Milan telah merilis beberapa produk kolaborasinya.

SKOR.id - Brand fashion mewah masuk ke sepak bola? Gebrakan ini dilakukan oleh label fashion Moncler pada tahun 2022 ini.

Tahun 2022 menjadi tahun spesial bagi brand fashion mewah, Moncler. Brand asal Italia ini melakukan banyak kolaborasi untuk merayakan anniversary 70 tahun.

Moncler berkolaborasi dengan brand dan designer seperti HBX Drop, Hiroshi Fujiwara, dan Rick Owens. Plus, Moncler menggandeng salah satu klub besar sepak bola Eropa, Inter Milan.

Dalam kerjasamanya, Moncler akan menyediakan pakaian formal (formalwear) bagi para pemain, pelatih, serta jajaran manajerial Inter Milan. Ditambah, Moncler juga merilis beberapa pakaian secara publik, termasuk pakaian musim dingin pada akhir 2022 ini.

Kolaborasi ini membawa hampir semua pemain Inter Milan berpose layaknya model. Bahkan, pelatih Simone Inzaghi dan seluruh tim manajemen turut serta.

Mengenakan produk pakaian formal dan outdoor, bidikan fotografer kawakan Italia, Paolo Pellegrin, memperlihatkan koleksi terbaik Moncler x Inter Milan kali ini.

Hakan Çalhanoglu, Joaquin Correa, Denzel Dumfries, Edin Džeko, Lautaro Martinez menjadi model utama, plus sang pelatih yang turut masuk bingkai pemotretan.

Bawa kesan kasual

Seri pertama kolaborasi ini meluncurkan produk-produk dengan gaya santai. Salah satu sorotan dalam produk-produk ini adalah sisi fungsionalitas pakaian yang di-highlight dalam pemotretan.

Detail juga menjadi kunci dalam produk kolaborasi kali ini. "Batik" logo Inter Milan di sisi dalam jaket musim dingin misalnya menambah kesan "mahal" dari brand ini.

Jaket musim dingin ini didesain spesial oleh CEO Moncler Remo Ruffini. Jaket berlapis bulu ini muncul dengan warna biru khas Inter Milan.

Edisi Moncler x Inter Milan ini muncul dengan jaket "bolak balik," tampak keren sebagai koleksi para penggemar Nerrazurri.

Bikin Nike Marah-marah

Sesaat setelah Moncler dan Inter meneken kerjasama, sponsor utama apparel Nerrazurri, Nike, dikabarkan "marah-marah."

Dikutip dari Football-Italia, Nike disebut ingin mengurangi pembayaran sponsor sebesar 1 juta euro (sekitar Rp16 miliar) akibat kerjasama dengan Moncler.

Alasannya karena mereka percaya bahwa perjanjian dengan Moncler melanggar kontrak yang ditetapkan dengan Nerazzurri.

Di sisi lain, dokumen yang diperlihatkan kepada Calcio e Finanza menyoroti bagaimana Inter Milan secara bebas menjalin perjanjian dengan Moncler.

Kini, Inter dan Nike disebut telah akur kembali. Bahkan, Nerrazuri menjajaki kemungkinan kontrak permusim yang lebih besar dengan brand sportwear ternama tersebut.

Baca Artikel Skor Drip lainnya:

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Source: Inter Milan

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