Gandeng Visa, AlphaTauri Resmi Gunakan Identitas Baru pada F1 2024

Arin Nabila

Editor: Doddy Wiratama

Cover Formula 1
Kejuaraan Dunia Balap Formula 1. (Hendy Andika/Skor.id)

SKOR.id – AlphaTauri resmi menggunakan identitas baru untuk menghadapi kompetisi F1 2024.

Tim "satelit" Red Bull Racing itu resmi mengumumkan pergantian nama dari AlphaTauri menjadi Visa Cash App RB F1 Team pada Rabu (24/1/2025).

Raksasa pembayaran global, Visa, sendiri telah menjadi mitra global untuk kedua tim milik Red Bull di ajang F1

Melalui kerja sama tersebut, Visa mengambil alih hak penamaan tim sebagai bagian dari perubahan merek secara besar-besaran untuk musim-musim mendatang.

Visa menyebut kemitraan ini sebagai terobosan yang inovatif dalam upaya memperluas bisnis dengan salah satu olahraga terbesar dan bergengsi.

“Ini adalah kemitraan yang inovatif dan peluang besar bagi Visa untuk melibatkan salah satu komunitas olahraga dengan pertumbuhan tercepat di dunia,” kata Frank Cooper III selaku Kepala Pemasaran Visa.

“Aliansi ini sejalan dengan visi Visa untuk menginspirasi individu agar berhasil dengan berupaya mengambil langkah-langkah kecil demi perbaikan setiap hari, selama setiap perlombaan atau acara.”

Kesepakatan ini sendiri merupakan perjanjian sponsorship baru Visa yang pertama dalam 15 tahun terakhir dengan Red Bull.

Sedangkan Cash App sebelumnya telah menjalin kerja sama dengan Red Bull yang diumumkan pada 2021 lalu.

Sementara itu, Peter Bayer (CEO Visa Cash App RB F1 Team) berharap kemitraan ini akan membantu timnya maju lebih jauh di arena balap jet darat tersebut.

“Sungguh luar biasa bisa mengungkap identitas baru dan menyambut mitra baru saat kami memulai fase selanjutnya dari perjalanan kami di Formula 1,” kata Bayer.

“Faenza (kota asal tim) memasuki era baru balap, tetap setia pada akar kami sebagai rumah bagi para talenta, tetapi sekarang memiliki fokus yang lebih besar dalam bersaing memperebutkan hadiah terbesar di F1.”

“Kami memiliki visi yang berani untuk tim yang dipimpin oleh saya dan Ketua Tim, Laurent Mekies, serta memiliki mitra yang fokus pada masa depan seperti Visa dan Cash App bersama kami dalam perjalanan tersebut adalah hal yang sangat menarik,” ujar Bayer.

Visa Cash App RB F1 Team sendiri bakal melakukan peluncuran livery baru di Las Vegas, Amerika Serikat pada 8 Februari 2024.

Tim masih akan diperkuat Daniel Ricciardo dan Yuki Tsunoda untuk bersaing pada kompetisi F1 2024.

Source: Motorsport

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