Sukses Besar, The Last Dance Jadi Inspirasi Menu Makanan

Any Hidayati

Editor:

  • The Last Dance tak hanya kembali melambungkan nama Michael Jordan, melainkan hot dog khas Chicago.
  • The Last Dance Menu, begitu makanan itu disebut, laris manis selama pekan pertama serial dokumenter itu dirilis.
  • Heirloom LA juga membuat hot dog yang terinspirasi dari Dennis Rodman.

SKOR.id - Serial dokumenter The Last Dance tak hanya bercerita soal kenangan Michael Jordan semasa jaya hingga disebut sebagai seorang legenda. 

Ada banyak cerita yang mengiringi popularitas The Last Dance seperti seorang koki di Los Angeles yang membuat menu makanan lantaran terinspirasi. 

Matt Poley, pemilik restoran Heirloom LA memperkenalkan "The Last Dance Menu" bersama sejawatnya, Tara Maxey, pekan lalu.

Berita The Last Dance Lain: Sukses Besar, Dua Episode Awal The Last Dance Tembus Rekor Penonton ESPN

The Last Dance Menu buatan Heirloom LA merupakan hot dog spesial yang diklaim menggunakan resep asli dari Chicago.

Hot dog ala Chicago ini dimasak dengan daging sapi yang diletakkan di tengah roti buatan sendiri. Lengkap dengan mentimun, tomat ceri, lada dan bawang bombai.

"Hot dog dari Chicago adalah yang terbaik sepanjang masa. Pun dengan Michael Jordan, merupakan pemain terbaik yang pernah ada." 

Keduanya memanfaatkan popularitas The Last Dance dalam beberapa pekan terakhir untuk menggenjot bisnis makanan di tengah pandemi Covid-19.

"Untuk laki-laki dan perempuan yang menonton serial ini dari rumah, mereka harus mencoba makanan yang terinspirasi oleh era itu dan saat ini," ujar Matt Poley.

Terbukti, strategi pemasaran yang dijalankan Matt Poley tersebut berhasil menyedot penggemar NBA, khususnya Michael Jordan.

Sepekan setelah diperkenalkan, The Last Dance Menu terus mengalami kenaikan. "Kami menjual banyak pesanan selama satu minggu pertama," katanya. 

"Kami dapat banyak sekali pesanan, bahkan hampir 3.000 porsi per hari. Mungkin separuhnya adalah The Last Dance Menu," Matt Poley menambahkan.

Berita The Last Dance Lain: 10 Kutipan Menarik dari Film Dokumenter Michael Jordan, The Last Dance Episode 1

Selain menu "Michael Jordan", Poley dan Maxey juga membuat masakan yang terinspirasi dari legenda NBA lain, Dennis Rodman.

"Menu Dennis Rodman adalah hot dog wortel, untuk vegetarian. Menu tersebut sangat penuh warna dan elegan."

Serial The Last Dance dibuat dalam 10 episode dan ditayangkan sejak 19 April 2020 di ESPN dan Netflix.

Source: ESPN

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