Kimi Raikkonen Gelar Sayembara Desain Sepatu untuk Aksi Sosial

Nizar Galang

Editor:

  • Pembalap Alfa Romeo F1, Kimi Raikkonen, akan melelang sepatu miliknya untuk proyek amal.
  • Kimi Raikkonen bekerja sama dengan tim serta sponsornya, Sparco dan Acer, untuk membuat sepatu edisi khusus.
  • Uniknya, Kimi Raikkonen membuat lomba untuk para desainer untuk meracik sepatu yang akan dilelangnya nanti.

SKOR.id - Pembalap Alfa Romeo F1, Kimi Raikkonen, akan melelang sepatu miliknya untuk menjadi bagian dari proyek amal.

Untuk merealisasikan proyek amal itu, Raikkonen bekerja sama dengan timnya dan sponsor mereka, yakni perusahaan apparel balap Sparco serta produsen perangkat keras Acer.

Mereka menggelar kontes bertajuk ‘Kimi’s Creator Challenge’ yang dikhususkan untuk para desainer grafis.

Tantangan bagi mereka adalah mendesain corak sepatu yang akan dikenakan pembalap veteran Finlandia itu pada saat pekan balapan.

Dari gambar yang masuk, akan disaring tiga terbaik lewat voting secara daring. Lomba ini akan ditutup pada 1 Juni mendatang.

Kimi Raikkonen akan jadi juri bersama Frederic Vasseur (pimpinan tim Alfa Romeo) Hajo Blingen (Wakil Presiden Pemasaran Acer Eropa), serta Daniela Vignale (Manajer Motorsport Sparco).

Dasar penilaian untuk pemenang desain adalah orisinalitas, emosi, estetika, dan kelayakan teknis.

Nantinya, sepatu edisi khusus tersebut akan dilelang. Dana yang terkumpul disumbangkan untuk organisasi amal Save the Children.

“Kami ingin membantu mitra kami menciptakan nilai kemanusiaan lewat kampanye yang berdampak," ujar Direktur Komersial Alfa Romeo Racing ORLEN, Yan Lefort, dikutip dari Motorsport.

"Lewat proyek khusus ini, kemitraan yang berarti dicontohkan dengan dukungan untuk anak-anak yang membutuhkan lewat hubungan dengan partner amal kami, Save the Children.”

“Kami ingin melakukan banyak hal- baik. Bagi kami, ini adalah persamaan yang sempurna dalam aktivasi kemitraan,” ujar Yan Lefort.

Pemenang kontes desain tersebut akan diumumkan pada pertengahan Juni mendatang.

Hadiah yang disediakan adalah sebuah perangkat ConceptD Creator (ConceptD 300 beserta monitor) dengan nilai di kisaran 1.550 dolar AS atau sekitar Rp22 juta.

Ikuti juga InstagramFacebookYouTube, dan Twitter dari Skor Indonesia.

 
 
 
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